Casa Amarosa's Impact on Skilled Craftswomen

Recently, we had the opportunity to sit down with some of the women artisans who work with Casa Amarosa. These artisans, shared their thoughts on what it means to be an artisan, the challenges they face, and how working with Casa Amarosa has impacted their lives.

One of our talented artisans, from Panipat- Harkali Devi, shares her inspiring story of dedication, strength and empowerment through her work. She talks about the challenges faced by women artisans and how brands can better support and uplift them. ⁠
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1) Where are you from?⁠
Panipat⁠
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2) What inspired you to become an artisan?⁠
Ensuring fair pay and good working conditions⁠
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3) How long have you been working with Casa Amarosa?⁠
3 years⁠
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4) How do you like working for Casa Amarosa?⁠
To meet our daily needs and support our families⁠
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5) What is the biggest challenge you face as a woman artisan? The growing competition and its impact on work-life balance⁠
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6) What is the most important thing you want people to know about your work as an artisan?⁠
The dedication and effort that goes into creating handmade products⁠
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7) How does your work empower you as a woman?⁠
My skills and strengths assist in our family's daily earnings and children's future betterment.⁠
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8) How do you think brands can better support and uplift women artisans in their work?⁠
Valuing handmade products with fair wages and gender equality⁠

One of our talented artisans, from Panipat- Babitaji

1) Where are you from?⁠

I'm from Panipat

2) What inspired you to become an artisan?⁠

My mom and grandmother inspired me to become an artisan as they also used to make such home decorative items.

3) How long have you been working with Casa Amarosa?⁠

I've been working for casa amarosa for the last three years.

4) How do you like working for Casa Amarosa?⁠

I really like working for casa amarosa because I can use my skills and get the true cost of my work all while working within a healthy work environment. 

5) What is the most important thing you want people to know about your work as an artisan?⁠

That the artisans are masters of their craft and its traditional methods

6)How does your work empower you as a woman?⁠

Earlier women artisan worked in unorganised sectors so they couldn't get the real cost of their work but now because of an organised sector, they get good and timely payment, hence are more independent and empowered; they take the opportunity and are establishing themselves as an equal by taking care of all responsibilities on thier own. 

7. How do you think brands can better support and uplift women artisans in their work?⁠

Yes , brands can uplift women artisans by promoting the value and true identity of their skills in the market. 

Overall, our conversation with the women artisans of Casa Amarosa was enlightening and inspiring. It is heartening to see how Casa Amarosa is dedicated to empowering women through its work, and we hope that more brands follow in its footsteps.